Search Engine Optimization is the process of ranking websites, blogs, web pages, and even videos in the Search Engine. SEO not only improves search engine ranking. It also brings free organic traffic and helps build a brand and build trust with potential customers. However, most people are afraid of SEO.
The following are the reasons why people are afraid of SEO.
1. It Takes Time
SEO is a complicated process that takes time to bring meaningful results. It takes several months or even years to bring real traffic. Therefore, most people are afraid of waiting for several months to see meaningful results. And they are not sure if they will get free organic traffic. They prefer a strategy that brings instant traffic.
Additionally, hiring an SEO company costs money. Hire an SEO company if you do not have time to do everything yourself. However, this does not guarantee instant results. Delegating SEO to an expert can save you some time. This is because the best SEO experts are good at ranking websites. They rarely make mistakes. You can save some time with the right SEO company.
2. SEO is Complex
It takes time to learn and master all the different SEO techniques. SEO involves different strategies that work together. You will spend most of your time and money learning SEO strategies such as internal linking, keyword research, backlink building, content creation, on-page optimization, local SEO, technical SEO, and many more.
All these SEO techniques can easily overwhelm anyone. All of these SEO techniques are important. They help with search engine rankings. However, mastering all these SEO techniques does not guarantee rankings. You might fail after spending all your free time learning and mastering all these SEO techniques.
3. Punishment and Penalties
If you have been promoting your business online, you may have heard of Search Engine penalties. Most people have lost their business overnight because of a Search Engine update. If you make mistakes when ranking your websites, you may get penalized in the future. If you are doing SEO on your own, you may make mistakes.
Search Engines want to rank the best websites with quality and relevant content. Therefore, they are willing to penalize any site that does not follow their best practices. A Search Engine penalty ruins motivation. It is hard to continue working on your website when you just lost most of your traffic. So, most people avoid SEO because they are afraid of getting penalized.
4. No Sales
SEO brings more traffic to a website. However, the traffic may never convert. Some SEO marketers get thousands of free organic traffic every day, but they rarely convert the traffic. Therefore, you are not sure if you will convert the free organic traffic into paying customers. If you cannot convert your traffic, you do not have a business.
You do not control the keywords you rank for. You may never rank for your main keyword. You will rank for several keywords. People using these phrases may not be your target audience. Also, you may create the wrong content when ranking your website. The wrong content does not increase your conversion rates.
5. Search Engine Updates
Big Search Engines like Google update their algorithms regularly. They make these changes to show better results to their users. Therefore, it is hard to keep up with all these updates and changes. By the way, it is difficult to find an SEO expert who can say they fully understand SEO. That is why most SEO experts do not guarantee rankings.
Business owners have a lot of things to worry about. They do not want to worry about all the new updates and changes. It is hard to rely on organic traffic. Diversification is important. If you are hit with a new algorithm update, you will only lose a small percentage of your traffic. This is because you do not rely on SEO.
These are the top reasons why most people are afraid of SEO. They are afraid that they will never make money from their websites. SEO takes a lot of time to bring meaningful results. It requires consistent maintenance. And you can easily lose your traffic because of an update. If you do not have a huge marketing budget, focus on SEO. Diversify your traffic sources when you are making money consistently from your SEO campaigns.