Tag: SEO

Tips To Optimize Google My Business

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Building a Google My Business listing is wonderful but that doesn’t mean you are done.

There are several steps a business has to account for when it comes to optimizing the listing and making sure it is ranking well on Google. Here are the most important tips to think about.

Maintain Up-To-Date Contact Information

This is a silly mistake and something businesses make because they aren’t paying attention. You have to focus on the account just as you would any other part of the business. It is an extension of your online presence and has to be handled with a sense of professionalism.

If not, you are going to be in trouble because the information won’t work out as intended. You have to focus on information that is easy to piece together and is up-to-date with what is on your website.

Use High-Resolution Images

What types of images are being used on your listing?

There is nothing worse than putting up a tremendous listing and then using mediocre images. Blurry images are going to detract from everything you are doing and that is the last thing anyone wants to deal with.

The goal should remain to find valuable images that are going to keep things as simple as you want them to be while offering visitors an opportunity to see what your business is all about. Try to offer as much value through the images as possible because that will increase your engagement level.

Encourage Reviews

Are people reviewing your business?

To showcase your business and have it stand out among the others, you have to take the time to encourage reviews. This doesn’t mean you start paying customers for a good review because that will become obvious quickly.

The goal is to ensure you are simply letting people know about the listing and taking the time to reply to them on the main listing.

This will work well and is going to boost your listing in a hurry. It is one of the best ways to gain traction on Google.

Focus on Finding the Right Category

There are specific categories for each listing and you have to make sure your business is in the right one. There is no reason to put up the listing if you aren’t taking the time to place it under the right category.

This is a real waste and is going to keep pushing you down as other “relevant” listings show up according to Google’s algorithm. You don’t want Google’s algorithm to focus on other listings because you missed this step.

Don’t Redirect URLs

This is a common issue that happens when businesses try to redirect URLs rather than using their newest one. This is a mistake because Google isn’t going to like a redirected URL. It doesn’t seem authentic and is going to take away from your business.

Plus, it is going to look like the listing isn’t updated and that is the last thing you want to present to the customer or to Google.

It is better to swap the URL and make sure only the new one is being used.

Redirects are okay in other scenarios but not this one.

Final Thoughts

These are the best tips to focus on when it comes to optimizing your business and making sure things are done the right way. The goal should be to set the right tone by offering an up-to-date listing that is filled with quality information. This is how you are going to gain traction on Google and generate reviews over the long-term.

If you do this the right way, your business is going to see a tremendous amount of traffic both on your website and in-person for retail stores.

If you need some additional step-by-step instructions then check out this great video on optimizing your Google My Business listing. This is probably one of the best that I’ve seen around.

A Beginner’s Guide On Local SEO

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What is Local SEO?

Let’s begin by understanding the nuances of local SEO and what it encompasses.

Local SEO refers to targeting local keywords to rank on Google and/or other major search engines. In general, a good example of this would be targeting a keyword such as “best painting company in New York” instead of “Best painting company.” The idea is to add the city into the keyword as a way to localize the word.

This is important because the average homeowner residing in New York isn’t going to want to hire a painting contractor sitting in Paris, France. They will want someone that is close to home and that is why they are more than likely going to search for “best painting company in New York” when they hop onto Google.

Tips for Ranking Locally On Google

1) Set Up a Google My Business Listing

The first thing a business has to do is set up their listing on Google My Business. You are going to verify the listing as directed and then start filling everything out based on the most recent information at your disposal. This includes things such as your hours of operation, address, phone number, and more.

Everything has to be up-to-date because this will push your local SEO to another level. You will start to see your local keywords climb and your Google My Business listing is also going to rise in front of the others.

If you’re looking for a great guide on setting up your GMB, check out HubSpots’ >> The Ultimate Guide to Google My Business.

2) Optimize for Local Keywords

Are you taking the time to optimize for local keywords? This is a must when it comes to local SEO and it has to be done right away.

These keywords can include:

  • Best Painting Services in New York
  • New York Painting Services

Simply take the niche you are in and then start building local keywords such as the ones mentioned above. The goal is to go after as many of these keywords that are relevant to your specific niche. It is one of the easiest ways to cut away all of the competition and put your name in front of the local customer base.

The key with this tip is to not overdo it though. A lot of people will go overboard and end up over-optimizing their site which will cause it to look spammy to Google.

If Google detects over-optimization, it can cause your website to lose its rankings.

The best way to optimize your content for these kinds of local keywords is to mix in different variations of the keywords into your content. If you’re targeting “Best Painting Services in New York” you don’t want to repeat this phrase continually through your content, it’s going to look weird to the humans visiting your site and Google may flag it.

Aim to have this phrase in your content once, “Best Painting Services in New York.” Then somewhere else in your content have something like “New York’s #1 rated painter.” Then mix in “Top New York painting.”

By incorporating different variations of the same kind of phrase into your content, you’re able to avoid over-optimization, while making your content very specific to your target keyword.

3) Add Location Pages on the Website

You will have to start adding location pages on your website as soon as possible.

These location pages can be divided based on cities, towns, and/or any other way such as neighborhoods to generate traffic. You want to target as many ways a person will search for your business on Google.

This means whether they go by state, city, town, neighborhood, or even major streets, you are the name that is going to pop up.

4) Build Authoritative Local Backlinks

To become a local powerhouse, you are going to need authoritative backlinks. This means you want backlinks from businesses in the region (can include unrelated niches) while also focusing on generating high-quality backlinks from other relevant niches. The goal is to build a strong online asset that is going to become easy to rank for local keywords.

This is a real difference-maker when it comes to pushing in front of other local competitors that are not as honed in on what needs to be done for local SEO results.

Final Thoughts

These tips are going to go a long way in setting the foundation for your business and how well it does. Remember, it is important to target local keywords as that is going to trim the competition and allow you to hone in on potential customers that are nearby. There is no reason to go after international leads that aren’t going to convert for your small business.

If you’re doing it yourself, stick to the tips mentioned here, focus on building a good online asset, and watch as your local SEO campaign flourishes.

What are All of the Different Online Marketing Types?

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These days, people use the internet to shop, learn, and for communication and entertainment. That is why more companies spend most of their marketing budget on online marketing. Online marketing encompasses all internet marketing strategies. Any online marketing strategy brings highly targeted traffic to a website.

However, it is easy to get overwhelmed by the different online marketing types. Have a small marketing budget? Then, do not spread yourself too thin by using several internet marketing strategies. Pick one or two online marketing strategies and master them.

What are all of the different online marketing types? Here are the best online marketing strategies.

1. Search Engine Optimization

SEO is the process of ranking web pages, websites, blogs, and even videos in the search engines. SEO is a low-cost internet marketing strategy. SEO brings free organic traffic. To be successful with SEO, target relevant and low competition keywords. It is easy to rank for long-tail keywords. And they bring highly targeted traffic.

Additionally, SEO brings long-lasting results. You will make money for several years from your SEO campaigns. Focus on creating new content and posting them to your website. However, it takes time to see meaningful results with SEO. If you are impatient, you might never see any results.

2. Social Media Marketing

It is the process of using social networking sites to generate website traffic, increase sales, and build a brand. Social media can help increase your website traffic and build relationships with your potential customers. You can get free traffic from social media. Or you can pay for social media ads.

Want immediate results? Pay for social media ads. You will get traffic immediately your ads are live. It takes time to generate free traffic from social media. Because it takes time to build relationships with social media users. Sharing relevant and useful social media posts will help you get more followers.

3. Search Engine Marketing

It is the process of advertising products and services in the search engines. You will pay to appear among the paid search results. You will pay for ad space based on the target keyword, viewer demographics, location, and many more. Search engines display their paid ads above the organic results. The paid ads look the same as organic results.

4. Pay Per Click

PPC is perfect for driving targeted traffic to any website quickly. However, it is easy to lose money with pay per click. You may spend a lot of money without seeing any return. To get a profitable ROI, create the best PPC campaigns. New to PPC? Hire a PPC expert to help you create PPC campaigns to avoid losing money.

5. Content Marketing

It is the process of creating and distributing high-quality content online. Distributing content online brings highly targeted traffic, which increases sales and leads. You can create written content, video content, and even infographics. Content marketing works because it builds trust with your prospective customers.

To be successful with content marketing, create the right type of content for your audience. Knowing what your audience wants can help you create the relevant content. Good content solves the problems of the targeted audience. Do not just create content for the sake of creating content.

6. Email Marketing

It is the process of using emails to build trust and good relationships with your email subscribers. It is difficult to convert cold traffic. Collecting emails can help warm up your subscribers. How? Send informational emails to build trust. Once your subscribers trust you, you can send them promotional emails.

Do not underestimate the power of email marketing. Some internet marketers make thousands of dollars from sending one promotional email. If you can build a list of loyal customers, they will buy any product you recommend. And you can use email marketing to bring instant traffic to your website.

7. Affiliate Marketing

It is the process of paying for conversions. You will create a free affiliate program. Affiliate marketers will join your program to promote your products. You will only pay a commission of the sale. If they do not make a sale, you will not pay anything. Affiliate marketing is perfect for getting qualified leads and increasing sales.

Want to use affiliate marketing? Then, make sure your affiliates understand your terms and conditions. This is because there are unethical affiliates that will do anything to make a sale. They use marketing tactics and strategies that can negatively impact your brand.

8. Video Marketing

Last, but not least, video marketing is the process of using videos to promote your business. Videos are perfect for building a good relationship with your target audience. And they bring free traffic to your website. However, you must create high-quality videos.

These are the different types of online marketing strategies. All these online marketing types are perfect for increasing website, sales, and leads. However, it takes time to learn and master all of them. To save time and money, learn and master a few online marketing strategies you love.

Why Are People Afraid of SEO? Here’s the Truth!

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Search Engine Optimization is the process of ranking websites, blogs, web pages, and even videos in the Search Engine. SEO not only improves search engine ranking. It also brings free organic traffic and helps build a brand and build trust with potential customers. However, most people are afraid of SEO.

The following are the reasons why people are afraid of SEO.

1. It Takes Time

SEO is a complicated process that takes time to bring meaningful results. It takes several months or even years to bring real traffic. Therefore, most people are afraid of waiting for several months to see meaningful results. And they are not sure if they will get free organic traffic. They prefer a strategy that brings instant traffic.

Additionally, hiring an SEO company costs money. Hire an SEO company if you do not have time to do everything yourself. However, this does not guarantee instant results. Delegating SEO to an expert can save you some time. This is because the best SEO experts are good at ranking websites. They rarely make mistakes. You can save some time with the right SEO company.

2. SEO is Complex

It takes time to learn and master all the different SEO techniques. SEO involves different strategies that work together. You will spend most of your time and money learning SEO strategies such as internal linking, keyword research, backlink building, content creation, on-page optimization, local SEO, technical SEO, and many more.

All these SEO techniques can easily overwhelm anyone. All of these SEO techniques are important. They help with search engine rankings. However, mastering all these SEO techniques does not guarantee rankings. You might fail after spending all your free time learning and mastering all these SEO techniques.

3. Punishment and Penalties

If you have been promoting your business online, you may have heard of Search Engine penalties. Most people have lost their business overnight because of a Search Engine update. If you make mistakes when ranking your websites, you may get penalized in the future. If you are doing SEO on your own, you may make mistakes.

Search Engines want to rank the best websites with quality and relevant content. Therefore, they are willing to penalize any site that does not follow their best practices. A Search Engine penalty ruins motivation. It is hard to continue working on your website when you just lost most of your traffic. So, most people avoid SEO because they are afraid of getting penalized.

4. No Sales

SEO brings more traffic to a website. However, the traffic may never convert. Some SEO marketers get thousands of free organic traffic every day, but they rarely convert the traffic. Therefore, you are not sure if you will convert the free organic traffic into paying customers. If you cannot convert your traffic, you do not have a business.

You do not control the keywords you rank for. You may never rank for your main keyword. You will rank for several keywords. People using these phrases may not be your target audience. Also, you may create the wrong content when ranking your website. The wrong content does not increase your conversion rates.

5. Search Engine Updates

Big Search Engines like Google update their algorithms regularly. They make these changes to show better results to their users. Therefore, it is hard to keep up with all these updates and changes. By the way, it is difficult to find an SEO expert who can say they fully understand SEO. That is why most SEO experts do not guarantee rankings.

Business owners have a lot of things to worry about. They do not want to worry about all the new updates and changes. It is hard to rely on organic traffic. Diversification is important. If you are hit with a new algorithm update, you will only lose a small percentage of your traffic. This is because you do not rely on SEO.

These are the top reasons why most people are afraid of SEO. They are afraid that they will never make money from their websites. SEO takes a lot of time to bring meaningful results. It requires consistent maintenance. And you can easily lose your traffic because of an update. If you do not have a huge marketing budget, focus on SEO. Diversify your traffic sources when you are making money consistently from your SEO campaigns.

Search Engine Optimization Advice And Information

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What is SEO?

For the purpose of this website, and for SEO, it means making your website easily searchable for the right keywords, or information. It is also used to describe how you can take your website to the next level.

At this point, you may be wondering how you can best position your website to stand out from the competition.

Is it about spending tons of money on SEO?

While investing money into your search engine optimization does play a part in the process, the truth is that there are many important factors to consider. Some of these can’t be easily purchased.

Ultimately, most websites require a lot of manual work to rank higher in Google. Without having the knowledge yourself or hiring an experienced SEO expert you may do more harm than good for your website.

How does SEO work?

Simply put, SEO stands for “search engine optimization”. A site that has good quality content on it is more likely to rank well for search engine listings.

Google now takes the ‘factual accuracy’ of websites into consideration when assessing your web content for ranking value. So, if you publish incorrect information, you could face negative SEO effects.

It’s important to create content that will add value to your website visitor’s lives and that is unique to grab the attention of the search engine crawlers.

What are the top search engine ranking factors?

As part of your online marketing efforts, you want to look at the primary ranking factors for search engines, especially Google.

By focusing on the factors that make the biggest impact you can invest most of your time and efforts into the few changes your website needs that will make the best positive impact.

Focus on good keywords

Make sure your content is optimized with keywords that drive traffic to your website. Just like with the SEO world, SEO is all about keeping your site attractive and relevant to your business. If you don’t optimize for these factors, you could end up losing out on customers, as many look at your site primarily through search engines.

Implement Good On-Page SEO

To get good results, it’s important to have a website with well-designed content, for example, making sure the fonts and images are of good quality and the HTML and CSS is clean, easy to follow, and organized.

Despite being an over-used phrase, the most important factor in SEO is a website with good content that is curated in a structured way.

Optimize Your Website Meta Title

If you’re unsure what a meta title is, it’s the information assigned to each page on a website that identifies that page with a particular title.

Your main objective with the title should be to identify your most important keywords. Once this is done, you can make these keywords your title tag for future searches.

Optimize Your Meta Description

Meta descriptions help search engines index your content better and are a necessary step to give search engines more relevant search results.

The meta description is a brief summary of what the page is about to provide more information about the page.

This snapshot should include your important keywords and spell out in simple brief terms what the particular page is about.

Optimize Your H Tags

H tags are the header tags on the page. They are designed to break up the content on your page into logical groups of text.

You should include the important keywords into your header tags without stuffing your keywords into them.

Make sure all of your content is natural-looking and easily readable.

In Summary

Below are some notes on some of the most important things to know about SEO.

The first and most important step is to add proper keywords to your website. This is the only way you can accurately rank for those keywords you want to rank for.

Think about your current site. As soon as you get the concept and layout nailed down, add the proper keywords throughout the site in all of the areas specified above.

Doing this will help your SEO strategies tremendously.

Tips For Recovering Website From Google SEO Penalty

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When it comes to online traffic, Google is where everything is at. After all, if your website is not ranking on Google for search terms related to your business, you’re unlikely to get much organic traffic. If you have optimized your website and achieved good rankings for various search terms but suddenly, your website seems to have lost all its rankings and your traffic is down big time, it’s possible that your website has suffered a Google SEO penalty.

Now, Google SEO penalties can happen for a variety of reasons such as the use of duplicate content, having spam on your site, having malware on your site, a hacked site, keyword stuffing, broken URLs, use of bought links and other reasons.

Simply put, your website can be penalized for several reasons and the first thing you need to do in order to even think about lifting Google’s penalty from a website is to know the exact reason for which your website has been penalized.

Another important thing you need to understand is that sometimes, Google penalizes websites even when site owners are engaged in activities they think are legit but Google thinks differently.

Sometimes, a website gets hacked and there is malware on the website which leads to a Google penalty. In other words, it is not always the fault of the site owner if their website gets penalized.

Here is a quick guide on what you need to do if you are facing a Google SEO penalty.

Checking for Google Penalty

The very first thing you need to do is find out whether your website has been penalized by Google. While you can find several online tools that can give an idea of whether your website has been penalized or not, the best way to check the penalty status is to log into Goog’es Webmaster Tools and find out whether Google has taken any action against your website.

You will find a link inside the search console for manual actions report. In this report, you will find everything related to your website and why your website has been penalized (if it has been).

There are also some links in the sidebar you can open to check whether your website has been determined by Google to be spam and actions you can take in order to lift the penalty.

In case you haven’t set up your Webmaster Tools account, it is the first thing you need to do. Sign up for it and verify your website. Once you have done that, log into your Webmaster Tools account and check the messages section. If any messages require attention, go through those messages to discover the exact cause of the penalty.

Once you open the manual actions report, you will find several links that will tell you why your website has been penalized. It can be for a hacked site, cloaking, unnatural links, blocked images, keyword stuffing, user-generated spam or a variety of other reasons.

Once you find the root cause of the penalty, you need to take manual corrective action to fix the problem. If you are well versed in the technical side of things, you should try to do it on your own. In case you don’t have the required technical skills or SEO skills, it is recommended to hire the services of a company specializing in recovery from Google SEO penalty to help you get back on track.

As far as hiring a company specializing in lifting a Google penalty is concerned, you should do your homework before partnering with someone. While you can easily find a multitude of companies claiming to be the experts in lifting Google penalties, you’ll find that most are just looking to make a quick buck. Therefore, you need to be smart and check their credentials thoroughly including the work they have done for other clients before allowing them to work on your site.

In case you decide to do all the work on your own, and you have taken the required corrective action, you should resubmit the site map again in Webmaster Tools. If you have signed up for Webmaster Tools, you will get an email from Google where they will ask you to make certain changes in order to fix the penalty. In this message, you will also find a link wherein you can tell them about the fixes you have made. You can also wait for Google to re-crawl the page when they want to but if you message them, things will move quickly.

Simply put, this is what you need to do in order to lift the Google SEO penalty. However, the tough part is taking the corrective actions as required by Google. In case you don’t have the skills, always partner with an expert to lift the penalty and get back that organic traffic.

Important Things You Should Ask Before Choosing An SEO Company

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What is SEO?

Search engine optimization (SEO) is an umbrella term for the process of helping people find and discover content on the web.

Search engines use algorithms to determine what is relevant, useful and interesting to their users, and how to present it to them. These algorithms are often used to create and display the best possible search results and serve up information people want to see.

Google and the other search engines, as well as other online marketing tools, are built to work together to help people discover, learn and find information, and to deliver the best possible search results to them.

Hiring A Company To Handle Your SEO

The digital marketing landscape has expanded a lot over the years but the fact is that search engines still remain the driving force behind online success.

While social media and email marketing have the potential to bring a lot of traffic, no business can survive by ignoring their presence on the search engine. A strong first-page presence on the search engine result pages is essential to get highly targeted traffic actively looking for the products or services you are selling.

Limited space on the first page of search results means extremely high competition and you need to hire the services of a professional and experienced SEO company to get your website ranked only on the first page of search results for terms related to your business.

However, not all the SEO companies are the same and here is a list of some of the important questions you need to ask before hiring them to get the best value for your money.

Techniques They Use

The first question you should ask them should be about the techniques they use to achieve rankings for their clients. As a business owner, it is important for you to understand that search engine optimization is a double-edged sword. It can do a lot of good for your business by achieving high rankings for your website but partnering with the wrong company can do a lot more harm.

There are all kinds of SEO techniques. Some companies use outdated techniques that provide a ranking boost in the short-term but does a lot more harm in the long term. If search engines discover these techniques being used on your website, your website will be punished in the rankings.

There have been cases where websites have been completely removed from the index by search engines. Therefore, you need to make sure that they only use legitimate techniques that are approved by the search engines.

The industry term for approved & legitimate strategies is white hat SEO. It simply means they won’t indulge in any practices that are likely to get your website penalized. It is also important to realize that white hat SEO takes time to deliver results.

In-house Work or Outsourced

Some SEO companies outsource various aspects of their business due to lack of staff or other reasons. This is typical of web design companies that also offer search engine optimization services to their clients. Since they do not have any optimization experts in their staff, they tend to outsource everything.

You need to know whether the staff working on your website is someone who is aware of the latest techniques. Simply put, you want to know whether the person working on your website knows what they’re doing and whether they follow the best SEO practices.

Result Tracking

Professional agencies understand the importance of keeping their clients aware of the changes they have made and the results they have obtained through their efforts. They constantly communicate with the clients to keep them aware of the things they are doing to achieve higher rankings. In other words, they closely track their efforts and the results achieved through those efforts.

You should ask the prospective SEO partner about how they track results and what kind of reports they are going to share with you regularly to allow you to keep track of their work.

If a company does not want to share reports or shies away from communicating with you, stay away from such companies and start looking for another one.

Existing Clients

Ask them about some of the other clients they have. It will tell you a lot about their experience, especially when it comes to your industry.

SEO also varies by industry and industry knowledge is extremely important as things work differently in each industry. Successful SEO companies typically work with businesses across various industries which gives them the necessary experience to achieve success for clients in a completely different industry.

Simply put, you should ask them to share the results they have obtained for other clients, especially in your industry to make sure that they can deliver on their promises.

Conclusion

Overall, search engine optimization is dynamic. Things keep changing every other day. Therefore, you need to do your homework and spend some time researching various SEO companies before choosing to partner with the right one. Make use of the above-mentioned tips in order to choose the right SEO company.

Local Search Engine Optimization Tactics For Your Business

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Are you new to local search and you don’t know what to do?

Do not fret.

It is possible to use local Search Engine Optimization to build your brand and expand your local business.

With the changing times, it becomes prudent for you to embrace online marketing. Most consumers have embraced technology, and most of them now spend a lot of their time on their devices.

For you to reach your target market, it is crucial to learn several tactics that will increase traffic to your website, and increase your customer base.

One thing that you need to know is that SEO strategies change all the time such that new strategies have now replaced the old techniques that used to work. You, therefore, need to maximize your on-site and off-site SEO techniques to attract clients who might be searching for your local business.

The other reason you need to embrace local SEO is that competition gets stiff by the day. If you aren’t on top of your game, it goes without saying that your competitors are.

You, therefore, need to play smart. Below are some of the local SEO tactics that will help your business rank better in local search.

You Need Great Online Reviews

The new generation values online reviews and greatly rely on them. Businesses, therefore, need to ensure that they have great reviews on online platforms because any negative remarks about their product may discourage potential customers from engaging with them.

Since most people trust online reviews, you have to ensure that you find a reputable marketing software to help you track, manage, and seek reviews from clients.

Besides, several social media platforms enable you to get alerts any time your product or brand is mentioned anywhere.

Ensure you respond to all reviews on your page, whether negative or positive. Responding to reviews shows the online customers that you value what they think and this motivates them to engage with you.

By responding to negative reviews, you can showcase yourself as the hero of the situation. Be kind in your response to negative reviews and patiently explain the whole situation. Don’t try to make yourself look good and don’t try to make the other person look bad. Just thoroughly explain. If there was an error on you or your businesses side, publicly apologize and let them and the world know the steps you’ve taken to resolve the issue.

The awesome thing about reviews is that ultimately you get the last word on the review so you can turn a good review into a great one or a bad review into an amazing one! It just all depends on your response.

Some of the platforms you should focus on getting reviews on include Facebook and Google My Business Page. This is because most people are on Facebook, and they depend on their friends’ opinion, to determine whether a particular brand is good or not. Also, having positive reviews on Google My Business Page is vital because the reviews tend to show up on google when people search for your product or service. Remember, if your online review volume is low, you will not have a high ranking.

Add Local Structured Data Markup To Your Site

Use of structured data markup will help you attract more local customers. It enhances the search experience such that it tags specific details about your business such as the products you sell, the services you offer and displays reviews from your clients, allowing the potential customers to know a lot about your business, within a short time.

You are therefore required to add the markup to your site if you want to increase the visibility of your business as well as conversion.

Some of the other structured data you could include are the types of payment you accept, the cost of your products, business hours, and customer ratings.

Also, Google wants businesses to use this structured data markup because it enables its spiders to determine the content of your site. It provides you with a testing tool to check whether your data markup is functioning. Also, it shows you any errors that are on your structured data and allows you to fix them.

Create A Mobile Friendly Website

Since most people use a mobile phone for their day to day activities, you have to ensure that you create a mobile friendly website. If potential customers can easily access your site without having to deal with slow loading time, you will be able to increase traffic to your page and engage more with your customers.

Ensure that your page loading speed is high to avoid losing potential customers.

Some of the ways to deal with slow loading time are to optimize your images such that they are not very large. Large images tend to increase the loading time of your page.

The other ways to optimize your website for mobile users is by using bigger fonts that are easy to read. If you find that your website is not responding well to mobile phones, you should consider doing a website redesign or using page speed tools that are provided by Google developers.

Do not dismiss these tips to help optimize your website for mobile phone users. Remember, most clients do local searches using their phones.

Local SEO is crucial if you want your business to do well. Without it, you lose the opportunity to expand your customer base. If you wish to optimize your business, it is good to embrace the current SEO strategies that are being used by your competitors.

Work on creating a mobile-friendly website, getting positive reviews from customers, and using structured data markup to expand your business.