The Importance Of Backlinks For SEO And Tips To Get Backlinks Naturally

When it comes to search engine rankings, a variety of factors are used by search engines such as Google and Bing to rank webpages. However, not all the factors are given equal weight. Some factors such as backlinks have a much higher weight in the ranking algorithms.

Simply put, a backlink is nothing but a hyperlink from one web page to another. If you click on that link, your browser will take you to the destination web page. These links are regarded by search engines as a trust vote for the destination website. In the initial years, the number of backlinks played a much more important role but these days, the quality of backlinks is much more important as compared to just the number.

This is the reason, earlier site owners were able to rank their websites by building thousands of spam links but these days, such links do much more harm than good. Therefore, the best way to increase the rankings of your website in the search engine result pages is to get as many high-quality links from other authority domains as possible.

Here are a few tips on how you can get high-quality links naturally:

1. High-Quality Content

People like to link to content that is high quality and useful. Therefore, the best way to get links naturally is to publish high-quality content on your website. Make sure the content is relevant, useful and factual. It is also important to regularly publish different forms of content.

For instance, you should publish long-form content (articles that are a few thousand words long) along with articles in FAQ format and various other formats.

Listicles or articles with lists are really popular and attract a lot of natural links.

You should also publish video content on your website as many people these days prefer watching a video over reading a long article.

2. Make It Easy to Share

Your job isn’t done after publishing high-quality content. You also need to put it in front of people and the best way to do it is to use various social media platforms. If you are using a popular CMS such as WordPress, there are several plug-ins that allow you to add social media buttons on each post. If you are using some other CMS, you should be able to find equivalent plug-ins to add social media buttons.

3. Resource Pages

This is a really popular way to get high-quality links from websites of established institutions. These links carry a lot of weight as the institution websites have higher authority in the eyes of search engines. Such websites usually have a resource page to help their visitors discover other high-quality content online.

Use a search engine to locate such websites with the help of custom queries. You should then get in touch with the Webmaster of such websites and ask them to include your website on their resources page.

4. Help Others

This is another popular way to get authoritative links from high-quality domains. There are many huge websites on the Internet and many of these websites have a number of broken links. They might have linked to a certain web page a few years ago and now that web page no longer exists. This results in a broken link.

Broken links are not good for the Internet and for SEO of that website. You can use various online tools to find such broken links on authority domains and make them aware of such broken links. When you get in touch with them, ask them to consider linking to your own website as a high-quality resource in place of the broken link.

5. Help a Reporter Out

This is a service wherein real journalists can ask experts in different niches for help. You can sign up for this service through their website and whenever a query is posted by a journalist regarding a topic that relates to your website, you can provide them the relevant information along with a link to your website.

6. Never Buy Links

If you search online, you will find several shady websites and forums wherein they sell backlink packages. Keep in mind that Google is against buying links. If you buy links in order to increase the ranking of your website, rest assured that those links will get discovered sooner or later. Your website might get penalized and in some cases, Google has also completely de-indexed some domains. So, you should never buy links and instead, focus on the above-mentioned tips in order to earn high-quality natural links.


Overall, backlinks remain the backbone of search engine optimization. However, the quality of links plays a much more important role as compared to the sheer quantity. You should make use of the above-mentioned tips in order to naturally earn authoritative links to your website.

What Is On-Page SEO?

Each search engine optimization strategy is centered on ranking a website in the highest possible positions in the search results. To do so, most of us attempt to create and produce a web site that Google’s ranking algorithm will like. That is essentially what SEO (search engine optimization) is really about.

Google’s algorithm factors can be split into two classes. Based on the factors in those classes will end up determining the rank of your site.

These 2 classes are on-page and off-page SEO.

Here, I will explore the variations between both, describe the value of search-engine SEO and discuss the primary on-page search engine optimization factors.

Off-Page and On-Page SEO

On-page variables are related to components that make up your website.

On-page factors include how it is set up, the actual make-up of the code, visual and textual content, and whether your website is user-friendly or not.

The other class is made up of factors off-page, or not directly on your website, such as links to your website coming from other websites and your social media engagement, along with other advertising activities out of your own site.

The better quality links you receive has a direct correlation to ranking better in Google.

On-Page SEO Relevance

On-page SEO is made up of all of the components of search engine optimization that you have the most control over.

If you have a web site, you can directly address the technical problems and make sure your website’s content is of high quality. The first place to start in your SEO campaign will be addressing and fixing all on-page optimization issues as these are the easiest and quickest to resolve.

If you make a wonderful site, it will eventually begin ranking.

Putting your focus onto your on-page SEO can also raise the probability your off-page search engine optimization strategy will succeed. Since off-page SEO is primarily made up of backlinks, you’re not very likely to get good quality backlinks if you have a bad website. People are just less motivated to share or reference your website if it has low-quality content, doesn’t add any unique value or has a bad UX.

Critical On-Page Search Engine Optimization Factors

In our opinion, there are 3 primary on-page search engine optimization factors.

Quality Code

Your website should be designed and developed using quality code and you shouldn’t be cutting any corners.

Check if you are not unintentionally preventing crawlers (search engine bots that search your website looking over your content) from indexing/visiting your site (this still happens a lot!).

Many people use WordPress to build their websites. It is a pretty friendly platform when it comes to SEO as there are some good SEO plugins available to easily install. Yoast SEO and All In One SEO are both great plugins to install. They will easily address some of the underlying code issues that many people might not know how to fix otherwise.

Amazing content

You find a website through a search engine because it has information on it related to what you were searching for. Thus you should write really good content. Search engines such as Google read the text on your website. A large portion of a website’s rankings has to due with the content that is on that website.

You want the content to be straight forward, unique and highly relevant to what your website is about. You want it to add value when a visitor comes to your website and reads it. Since Google monitors website activity it can analyze how engaging your content is based on a visitor interacts with your site.

If a searcher goes to your website from a search engine and then immediately presses the back button. Well, that gives the search engine good data regarding the website that was visited. Since they were only there a couple of seconds, maybe the website is broken, has a virus, has horrible content, a bad UX or is not relevant to what was being searched for.

Regardless of why none of these are good things, and a quick abandon rate like that can be pretty bad for your SEO.

So make sure that your content rocks and that it is focused on your target market.

Easy to follow UX

The final item in your on-page SEO is to make sure that your website is easy to use and navigate. Users will need to readily understand your site. They ought to have the ability to obtain what they need as quickly as they arrive. They should be able to easily tell where they need to click and how to browse through your website. Plus it ought to be fast!

I great looking design for your website is well and good, but your highest priority should be to make your website as a user-friendly as possible!

If you would like to find out more about blending SEO into your UX and transformation we would suggest that you read the other posts on our website to learn more!