A Beginner’s Guide On Local SEO

What is Local SEO?

Let’s begin by understanding the nuances of local SEO and what it encompasses.

Local SEO refers to targeting local keywords to rank on Google and/or other major search engines. In general, a good example of this would be targeting a keyword such as “best painting company in New York” instead of “Best painting company.” The idea is to add the city into the keyword as a way to localize the word.

This is important because the average homeowner residing in New York isn’t going to want to hire a painting contractor sitting in Paris, France. They will want someone that is close to home and that is why they are more than likely going to search for “best painting company in New York” when they hop onto Google.

Tips for Ranking Locally On Google

1) Set Up a Google My Business Listing

The first thing a business has to do is set up their listing on Google My Business. You are going to verify the listing as directed and then start filling everything out based on the most recent information at your disposal. This includes things such as your hours of operation, address, phone number, and more.

Everything has to be up-to-date because this will push your local SEO to another level. You will start to see your local keywords climb and your Google My Business listing is also going to rise in front of the others.

If you’re looking for a great guide on setting up your GMB, check out HubSpots’ >> The Ultimate Guide to Google My Business.

2) Optimize for Local Keywords

Are you taking the time to optimize for local keywords? This is a must when it comes to local SEO and it has to be done right away.

These keywords can include:

  • Best Painting Services in New York
  • New York Painting Services

Simply take the niche you are in and then start building local keywords such as the ones mentioned above. The goal is to go after as many of these keywords that are relevant to your specific niche. It is one of the easiest ways to cut away all of the competition and put your name in front of the local customer base.

The key with this tip is to not overdo it though. A lot of people will go overboard and end up over-optimizing their site which will cause it to look spammy to Google.

If Google detects over-optimization, it can cause your website to lose its rankings.

The best way to optimize your content for these kinds of local keywords is to mix in different variations of the keywords into your content. If you’re targeting “Best Painting Services in New York” you don’t want to repeat this phrase continually through your content, it’s going to look weird to the humans visiting your site and Google may flag it.

Aim to have this phrase in your content once, “Best Painting Services in New York.” Then somewhere else in your content have something like “New York’s #1 rated painter.” Then mix in “Top New York painting.”

By incorporating different variations of the same kind of phrase into your content, you’re able to avoid over-optimization, while making your content very specific to your target keyword.

3) Add Location Pages on the Website

You will have to start adding location pages on your website as soon as possible.

These location pages can be divided based on cities, towns, and/or any other way such as neighborhoods to generate traffic. You want to target as many ways a person will search for your business on Google.

This means whether they go by state, city, town, neighborhood, or even major streets, you are the name that is going to pop up.

4) Build Authoritative Local Backlinks

To become a local powerhouse, you are going to need authoritative backlinks. This means you want backlinks from businesses in the region (can include unrelated niches) while also focusing on generating high-quality backlinks from other relevant niches. The goal is to build a strong online asset that is going to become easy to rank for local keywords.

This is a real difference-maker when it comes to pushing in front of other local competitors that are not as honed in on what needs to be done for local SEO results.

Final Thoughts

These tips are going to go a long way in setting the foundation for your business and how well it does. Remember, it is important to target local keywords as that is going to trim the competition and allow you to hone in on potential customers that are nearby. There is no reason to go after international leads that aren’t going to convert for your small business.

If you’re doing it yourself, stick to the tips mentioned here, focus on building a good online asset, and watch as your local SEO campaign flourishes.

Search Engine Optimization Advice And Information

What is SEO?

For the purpose of this website, and for SEO, it means making your website easily searchable for the right keywords, or information. It is also used to describe how you can take your website to the next level.

At this point, you may be wondering how you can best position your website to stand out from the competition.

Is it about spending tons of money on SEO?

While investing money into your search engine optimization does play a part in the process, the truth is that there are many important factors to consider. Some of these can’t be easily purchased.

Ultimately, most websites require a lot of manual work to rank higher in Google. Without having the knowledge yourself or hiring an experienced SEO expert you may do more harm than good for your website.

How does SEO work?

Simply put, SEO stands for “search engine optimization”. A site that has good quality content on it is more likely to rank well for search engine listings.

Google now takes the ‘factual accuracy’ of websites into consideration when assessing your web content for ranking value. So, if you publish incorrect information, you could face negative SEO effects.

It’s important to create content that will add value to your website visitor’s lives and that is unique to grab the attention of the search engine crawlers.

What are the top search engine ranking factors?

As part of your online marketing efforts, you want to look at the primary ranking factors for search engines, especially Google.

By focusing on the factors that make the biggest impact you can invest most of your time and efforts into the few changes your website needs that will make the best positive impact.

Focus on good keywords

Make sure your content is optimized with keywords that drive traffic to your website. Just like with the SEO world, SEO is all about keeping your site attractive and relevant to your business. If you don’t optimize for these factors, you could end up losing out on customers, as many look at your site primarily through search engines.

Implement Good On-Page SEO

To get good results, it’s important to have a website with well-designed content, for example, making sure the fonts and images are of good quality and the HTML and CSS is clean, easy to follow, and organized.

Despite being an over-used phrase, the most important factor in SEO is a website with good content that is curated in a structured way.

Optimize Your Website Meta Title

If you’re unsure what a meta title is, it’s the information assigned to each page on a website that identifies that page with a particular title.

Your main objective with the title should be to identify your most important keywords. Once this is done, you can make these keywords your title tag for future searches.

Optimize Your Meta Description

Meta descriptions help search engines index your content better and are a necessary step to give search engines more relevant search results.

The meta description is a brief summary of what the page is about to provide more information about the page.

This snapshot should include your important keywords and spell out in simple brief terms what the particular page is about.

Optimize Your H Tags

H tags are the header tags on the page. They are designed to break up the content on your page into logical groups of text.

You should include the important keywords into your header tags without stuffing your keywords into them.

Make sure all of your content is natural-looking and easily readable.

In Summary

Below are some notes on some of the most important things to know about SEO.

The first and most important step is to add proper keywords to your website. This is the only way you can accurately rank for those keywords you want to rank for.

Think about your current site. As soon as you get the concept and layout nailed down, add the proper keywords throughout the site in all of the areas specified above.

Doing this will help your SEO strategies tremendously.

How To Optimize Your Blog Posts For SEO

Writing a captivating blog, SEO requires not only skills but also creativity. You need to properly structure your post to keep your reader interested and glued on your article. Some of the simple techniques you can use to captivate your audience effectively are using clear paragraphs, subheadings, and using captivating titles. Consequently, your article will be ranked higher if your readers are inclined to link, share, and tweet about the piece. Here are some tips that will guide you on how to optimize your blog SEO posts:

1. Optimize the Length of Your Article

When it comes to blog posts, the length is a crucial ingredient. To effectively optimize your blogs, ensure they are a minimum of 300 words. Google prefers articles that are of proper length and informative. However, you should also exercise caution not to write extremely long pieces that could scare away your readers.

2. Link to Previous Content

Make it a habit to link your previous work that is related to the current piece you’re writing. Doing so indicates that you are knowledgeable on the subject and well informed. Most importantly, your Google rank is also dependent on your link structure. In addition to that, your potential readers may also be interested in reading your previous related post.

3. Devise a Proper Structure for your Article

Concise writing is key to optimizing your blog SEO. Firstly, ensure that your article has a clear introduction where you introduce your topic, a body which contains the main message and finally a conclusion. The latter summarizes the most important ideas within your work. Start by jotting the main ideas on a piece of paper to freshen your mind before you start writing.

4. Bring in the Opinion of Another Person

You can do so by allowing someone else to read your work before publishing it. While at it, enquire from the person proofreading the post whether he/she understands the main subject of your work. Indeed, it is during such moments that the proofreader can notice any typos, grammatical errors, and unnecessary words or phrases.

5. Use Signal Words

Certain words and phrases easily capture the attention of the reader. Such words assist your audience in grasping the main ideas as they go through your article. Some of the best signal words to use are ‘finally,’ ‘secondly,’ and ‘first of all.’ Furthermore, words such as ‘indeed,’ ‘surely’ and ‘nevertheless’ assist greatly in giving your readers a distinct signal. These words play a crucial role in adding structure to your text.

6. Find Semantic Keywords for Your Focus Keyword

Always ensure that you pick the keywords that have the least competition and the highest search volume. This is, of course, after you have carried out your keyword research and found out keyword ideas. The phrase will be your focus keyword. Often, your readers will most likely look for that word.

Consequently, you will need to look for the Latent Semantic Indexing (LSI) keywords. They are searches that are closely related to your keyword and are listed at the bottom of your search engine as ‘related searches.’

7. Incorporate Videos and Images to Your Blog Posts

Adding videos and images makes your text more engaging as compared to plain text. In most circumstances, search engines have a way of ranking content that is more engaging higher in the search results. Therefore, make it a habit of adding images or videos, in-between paragraphs.

While at it, ensure that you adhere to image copyrights. Exercise caution not to infringe on other websites’ image copyrights. Carry out a proper search and find royalty-free images that you can add to your blog posts.

8. Use Tags and Categories to Organize Content

Tags and categories go a long way in sorting out content not only for you but also for the search engines and readers as well. Tags are usually the subjects discussed in the individual blog post, whereas categories come in handy in dividing your content into main themes highlighted on your blog SEO.

The Verdict

Gone are the days when you could use a few tricks to give your website an excellent ranking on Google. In the contemporary age, quality and well-thought-out content is king. The tips highlighted above will be essential in optimizing your blog SEO and taking it to the next level.