Why Are People Afraid of SEO? Here’s the Truth!

Search Engine Optimization is the process of ranking websites, blogs, web pages, and even videos in the Search Engine. SEO not only improves search engine ranking. It also brings free organic traffic and helps build a brand and build trust with potential customers. However, most people are afraid of SEO.

The following are the reasons why people are afraid of SEO.

1. It Takes Time

SEO is a complicated process that takes time to bring meaningful results. It takes several months or even years to bring real traffic. Therefore, most people are afraid of waiting for several months to see meaningful results. And they are not sure if they will get free organic traffic. They prefer a strategy that brings instant traffic.

Additionally, hiring an SEO company costs money. Hire an SEO company if you do not have time to do everything yourself. However, this does not guarantee instant results. Delegating SEO to an expert can save you some time. This is because the best SEO experts are good at ranking websites. They rarely make mistakes. You can save some time with the right SEO company.

2. SEO is Complex

It takes time to learn and master all the different SEO techniques. SEO involves different strategies that work together. You will spend most of your time and money learning SEO strategies such as internal linking, keyword research, backlink building, content creation, on-page optimization, local SEO, technical SEO, and many more.

All these SEO techniques can easily overwhelm anyone. All of these SEO techniques are important. They help with search engine rankings. However, mastering all these SEO techniques does not guarantee rankings. You might fail after spending all your free time learning and mastering all these SEO techniques.

3. Punishment and Penalties

If you have been promoting your business online, you may have heard of Search Engine penalties. Most people have lost their business overnight because of a Search Engine update. If you make mistakes when ranking your websites, you may get penalized in the future. If you are doing SEO on your own, you may make mistakes.

Search Engines want to rank the best websites with quality and relevant content. Therefore, they are willing to penalize any site that does not follow their best practices. A Search Engine penalty ruins motivation. It is hard to continue working on your website when you just lost most of your traffic. So, most people avoid SEO because they are afraid of getting penalized.

4. No Sales

SEO brings more traffic to a website. However, the traffic may never convert. Some SEO marketers get thousands of free organic traffic every day, but they rarely convert the traffic. Therefore, you are not sure if you will convert the free organic traffic into paying customers. If you cannot convert your traffic, you do not have a business.

You do not control the keywords you rank for. You may never rank for your main keyword. You will rank for several keywords. People using these phrases may not be your target audience. Also, you may create the wrong content when ranking your website. The wrong content does not increase your conversion rates.

5. Search Engine Updates

Big Search Engines like Google update their algorithms regularly. They make these changes to show better results to their users. Therefore, it is hard to keep up with all these updates and changes. By the way, it is difficult to find an SEO expert who can say they fully understand SEO. That is why most SEO experts do not guarantee rankings.

Business owners have a lot of things to worry about. They do not want to worry about all the new updates and changes. It is hard to rely on organic traffic. Diversification is important. If you are hit with a new algorithm update, you will only lose a small percentage of your traffic. This is because you do not rely on SEO.

These are the top reasons why most people are afraid of SEO. They are afraid that they will never make money from their websites. SEO takes a lot of time to bring meaningful results. It requires consistent maintenance. And you can easily lose your traffic because of an update. If you do not have a huge marketing budget, focus on SEO. Diversify your traffic sources when you are making money consistently from your SEO campaigns.

Tips For Recovering Website From Google SEO Penalty

When it comes to online traffic, Google is where everything is at. After all, if your website is not ranking on Google for search terms related to your business, you’re unlikely to get much organic traffic. If you have optimized your website and achieved good rankings for various search terms but suddenly, your website seems to have lost all its rankings and your traffic is down big time, it’s possible that your website has suffered a Google SEO penalty.

Now, Google SEO penalties can happen for a variety of reasons such as the use of duplicate content, having spam on your site, having malware on your site, a hacked site, keyword stuffing, broken URLs, use of bought links and other reasons.

Simply put, your website can be penalized for several reasons and the first thing you need to do in order to even think about lifting Google’s penalty from a website is to know the exact reason for which your website has been penalized.

Another important thing you need to understand is that sometimes, Google penalizes websites even when site owners are engaged in activities they think are legit but Google thinks differently.

Sometimes, a website gets hacked and there is malware on the website which leads to a Google penalty. In other words, it is not always the fault of the site owner if their website gets penalized.

Here is a quick guide on what you need to do if you are facing a Google SEO penalty.

Checking for Google Penalty

The very first thing you need to do is find out whether your website has been penalized by Google. While you can find several online tools that can give an idea of whether your website has been penalized or not, the best way to check the penalty status is to log into Goog’es Webmaster Tools and find out whether Google has taken any action against your website.

You will find a link inside the search console for manual actions report. In this report, you will find everything related to your website and why your website has been penalized (if it has been).

There are also some links in the sidebar you can open to check whether your website has been determined by Google to be spam and actions you can take in order to lift the penalty.

In case you haven’t set up your Webmaster Tools account, it is the first thing you need to do. Sign up for it and verify your website. Once you have done that, log into your Webmaster Tools account and check the messages section. If any messages require attention, go through those messages to discover the exact cause of the penalty.

Once you open the manual actions report, you will find several links that will tell you why your website has been penalized. It can be for a hacked site, cloaking, unnatural links, blocked images, keyword stuffing, user-generated spam or a variety of other reasons.

Once you find the root cause of the penalty, you need to take manual corrective action to fix the problem. If you are well versed in the technical side of things, you should try to do it on your own. In case you don’t have the required technical skills or SEO skills, it is recommended to hire the services of a company specializing in recovery from Google SEO penalty to help you get back on track.

As far as hiring a company specializing in lifting a Google penalty is concerned, you should do your homework before partnering with someone. While you can easily find a multitude of companies claiming to be the experts in lifting Google penalties, you’ll find that most are just looking to make a quick buck. Therefore, you need to be smart and check their credentials thoroughly including the work they have done for other clients before allowing them to work on your site.

In case you decide to do all the work on your own, and you have taken the required corrective action, you should resubmit the site map again in Webmaster Tools. If you have signed up for Webmaster Tools, you will get an email from Google where they will ask you to make certain changes in order to fix the penalty. In this message, you will also find a link wherein you can tell them about the fixes you have made. You can also wait for Google to re-crawl the page when they want to but if you message them, things will move quickly.

Simply put, this is what you need to do in order to lift the Google SEO penalty. However, the tough part is taking the corrective actions as required by Google. In case you don’t have the skills, always partner with an expert to lift the penalty and get back that organic traffic.