What is SEO?
For the purpose of this website, and for SEO, it means making your website easily searchable for the right keywords, or information. It is also used to describe how you can take your website to the next level.
At this point, you may be wondering how you can best position your website to stand out from the competition.
Is it about spending tons of money on SEO?
While investing money into your search engine optimization does play a part in the process, the truth is that there are many important factors to consider. Some of these can’t be easily purchased.
Ultimately, most websites require a lot of manual work to rank higher in Google. Without having the knowledge yourself or hiring an experienced SEO expert you may do more harm than good for your website.
How does SEO work?
Simply put, SEO stands for “search engine optimization”. A site that has good quality content on it is more likely to rank well for search engine listings.
Google now takes the ‘factual accuracy’ of websites into consideration when assessing your web content for ranking value. So, if you publish incorrect information, you could face negative SEO effects.
It’s important to create content that will add value to your website visitor’s lives and that is unique to grab the attention of the search engine crawlers.
What are the top search engine ranking factors?
As part of your online marketing efforts, you want to look at the primary ranking factors for search engines, especially Google.
By focusing on the factors that make the biggest impact you can invest most of your time and efforts into the few changes your website needs that will make the best positive impact.
Focus on good keywords
Make sure your content is optimized with keywords that drive traffic to your website. Just like with the SEO world, SEO is all about keeping your site attractive and relevant to your business. If you don’t optimize for these factors, you could end up losing out on customers, as many look at your site primarily through search engines.
Implement Good On-Page SEO
To get good results, it’s important to have a website with well-designed content, for example, making sure the fonts and images are of good quality and the HTML and CSS is clean, easy to follow, and organized.
Despite being an over-used phrase, the most important factor in SEO is a website with good content that is curated in a structured way.
Optimize Your Website Meta Title
If you’re unsure what a meta title is, it’s the information assigned to each page on a website that identifies that page with a particular title.
Your main objective with the title should be to identify your most important keywords. Once this is done, you can make these keywords your title tag for future searches.
Optimize Your Meta Description
Meta descriptions help search engines index your content better and are a necessary step to give search engines more relevant search results.
The meta description is a brief summary of what the page is about to provide more information about the page.
This snapshot should include your important keywords and spell out in simple brief terms what the particular page is about.
Optimize Your H Tags
H tags are the header tags on the page. They are designed to break up the content on your page into logical groups of text.
You should include the important keywords into your header tags without stuffing your keywords into them.
Make sure all of your content is natural-looking and easily readable.
In Summary
Below are some notes on some of the most important things to know about SEO.
The first and most important step is to add proper keywords to your website. This is the only way you can accurately rank for those keywords you want to rank for.
Think about your current site. As soon as you get the concept and layout nailed down, add the proper keywords throughout the site in all of the areas specified above.
Doing this will help your SEO strategies tremendously.