Search engine optimization (SEO) has become very popular over the recent years due to its ability to increase business visibility and increase traffic to a website.
Many businesses nowadays have incorporated it into their digital marketing strategy, and it is vital to ensure that one is doing it correctly. Sadly, many people are doing it the wrong way and not getting maximum returns on their investments.
Below is a guide on some of the common SEO mistakes that people make and how to avoid them.
The Page Titles Are Not Unique
It is vital to create unique titles for your website. The title is critical since it is the first thing that people will read, and they should be able to understand it clearly.
Some of the mistakes that people make are to have all the pages under the same title, having the name of the website in the page title and making the title longer than 65 characters.
Doing this will make you rank poorly on search engines which will not do good for the business.
To avoid these mistakes, you should do the following:
- Ensure that the title has a maximum of 60 characters.
- The title should be unique for all the web pages.
- They should be natural and talk about the content of the page.
- The keywords should be included if possible.
- They should be attractive since they will appear in the SERPS (search engine results page).
The Content Is Of Low Quality
One of the other major mistakes that you can make is to have content that is of low quality. When it comes to a good SEO campaign, the site credibility is checked; you need to have a site that the users can trust. The content should be analytical, accurate, and insightful. As much as you focus on keywords, it is crucial to ensure that the material is up to par.
Also, you should avoid duplicating content since the search engines will not know which content they should index; therefore, the page will not appear in the search results.
Duplication occurs in two ways, the homepage, and the URL. There should not be duplicate versions of either of them. Doing this may make your site rank poorly.
Failure To Understand The Backlink Process
Getting external links to your site can work wonders for your website. However, one needs to ensure that you acquire your backlinks naturally; getting them in shady ways such as directly purchasing them should be avoided. Doing it in the right way will generate buzz, and more people will want to see your page as opposed to getting them the wrong way.
To ensure that your business is in a position to be linked by other trusted websites, you should ensure that your content is original and attractive to your readers.
Failure To Use The H1 Tag Correctly
The H1 tag is usually the header of the page and tells the search engine the subject of the specific page. It needs to be straightforward but also comprehensive.
You should not use more than one H1 tag on one page. If you find that you have more than one, you can ask your web developer to help you sort it out.
An SEO expert should check the website for any broken links and fix them as soon as possible. No user wants to click on a site, only to see an “Error page not found” message. It will frustrate them and make them look for another option.
Having many of these errors will show the search engines that your website is inefficient and does not offer a great browsing experience to the users. This will make your website rank poorly, which will not be great for business. You can have a 301 redirect from the page that does not exist to the correct one to fix a situation where the pointing link was deleted or moved.
As seen above, there are many SEO mistakes that you can make which can interfere with your site’s conversion rate.
It is crucial to ensure that your content is optimized, of high quality, and there are thematic links to the site. This will ensure that you gain the most from using SEO services.