Writing a captivating blog, SEO requires not only skills but also creativity. You need to properly structure your post to keep your reader interested and glued on your article. Some of the simple techniques you can use to captivate your audience effectively are using clear paragraphs, subheadings, and using captivating titles. Consequently, your article will be ranked higher if your readers are inclined to link, share, and tweet about the piece. Here are some tips that will guide you on how to optimize your blog SEO posts:
1. Optimize the Length of Your Article
When it comes to blog posts, the length is a crucial ingredient. To effectively optimize your blogs, ensure they are a minimum of 300 words. Google prefers articles that are of proper length and informative. However, you should also exercise caution not to write extremely long pieces that could scare away your readers.
2. Link to Previous Content
Make it a habit to link your previous work that is related to the current piece you’re writing. Doing so indicates that you are knowledgeable on the subject and well informed. Most importantly, your Google rank is also dependent on your link structure. In addition to that, your potential readers may also be interested in reading your previous related post.
3. Devise a Proper Structure for your Article
Concise writing is key to optimizing your blog SEO. Firstly, ensure that your article has a clear introduction where you introduce your topic, a body which contains the main message and finally a conclusion. The latter summarizes the most important ideas within your work. Start by jotting the main ideas on a piece of paper to freshen your mind before you start writing.
4. Bring in the Opinion of Another Person
You can do so by allowing someone else to read your work before publishing it. While at it, inquire from the person proofreading the post whether he/she understands the main subject of your work. Indeed, it is during such moments that the proofreader can notice any typos, grammatical errors, and unnecessary words or phrases.
5. Use Signal Words
Certain words and phrases easily capture the attention of the reader. Such words assist your audience in grasping the main ideas as they go through your article. Some of the best signal words to use are ‘finally,’ ‘secondly,’ and ‘first of all.’ Furthermore, words such as ‘indeed,’ ‘surely’ and ‘nevertheless’ assist greatly in giving your readers a distinct signal. These words play a crucial role in adding structure to your text.
6. Find Semantic Keywords for Your Focus Keyword
Always ensure that you pick the keywords that have the least competition and the highest search volume. This is, of course, after you have carried out your keyword research and found out keyword ideas. The phrase will be your focus keyword. Often, your readers will most likely look for that word.
Consequently, you will need to look for the Latent Semantic Indexing (LSI) keywords. They are searches that are closely related to your keyword and are listed at the bottom of your search engine as ‘related searches.’
7. Incorporate Videos and Images to Your Blog Posts
Adding videos and images makes your text more engaging as compared to plain text. In most circumstances, search engines have a way of ranking content that is more engaging higher in the search results. Therefore, make it a habit of adding images or videos, in-between paragraphs.
While at it, ensure that you adhere to image copyrights. Exercise caution not to infringe on other websites’ image copyrights. Carry out a proper search and find royalty-free images that you can add to your blog posts.
8. Use Tags and Categories to Organize Content
Tags and categories go a long way in sorting out content not only for you but also for the search engines and readers as well. Tags are usually the subjects discussed in the individual blog post, whereas categories come in handy in dividing your content into main themes highlighted on your blog SEO.
Gone are the days when you could use a few tricks to give your website an excellent ranking on Google. In the contemporary age, quality and well-thought-out content is king. The tips highlighted above will be essential in optimizing your blog SEO and taking it to the next level.